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Can Cloudflare CEO Matthew Prince save the web from AI?

Today, I’m talking with Matthew Prince, who is CEO of Cloudflare. This episode is part of a two-part series on the future of business. Matthew last joined us on the show about two and a half years ago, at what we thought then was a wild pivot point for the internet — and now it […]

Can Cloudflare CEO Matthew Prince save the web from AI?

Matthew Prince, CEO of Cloudflare, joins Decoder to discuss the impact of AI on the future of the internet. Two years after his last appearance on the show, Prince shares that AI has brought about even more significant changes than he initially anticipated. Cloudflare, a service that makes the internet faster and protects it from threats, has found that bots now make up more than half of internet traffic, with this number continuing to rise as AI companies scrape more content and AI agents attempt to perform actions on the web.

Cloudflare, with its vast network in over 350 cities worldwide, aims to rebuild the internet as it should have been built from the beginning. The company focuses on ensuring safety for both websites and users, while also exploring new business models for the evolving internet landscape. The rise of AI and bots has fundamentally altered the internet's business model, shifting from advertising to a more complex ecosystem driven by non-human traffic.

Written by urgent.news from The Verge's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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What If the Website Stops Being the Front Door of E-Commerce?

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  • Future e-commerce may use AI agents instead of websites/apps.
  • Agent would have full knowledge of company's policies and offerings.
  • Trust Gateway system separates decision-making from execution.

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