Bud Light Claps Back at NFL With $37,384 for Fined Players
After the NFL fined multiple players for beer-related celebrations, Bud Light is turning the moment into a fan giveaway.
The NFL has been fining players for beer-related touchdown celebrations recently. Fullback Kyle Juszczyk of the 49ers was fined $14,926 for pretending to chug a beer, while Cowboys tight end Jake Ferguson received a $13,611 fine for imitating shotgunning a beer. Colts right guard Matt Goncalves was also fined $8,847. This has sparked controversy due to the NFL's deep ties to beer brands.
In response, Bud Light has announced it will donate $37,384 - the total amount the NFL fined the three players - to Celly Jar, a charity for homeless veterans. Bud Light, which has been the official beer sponsor of the NFL since 2011, is using the situation to play up its fun, relatable brand image.
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