Academy CEO Bill Kramer Doubles Down on YouTube Move: “You’ll See a Very Different-Looking Oscars”
Kramer said at the Zurich Film Festival Summit on Saturday afternoon that bringing Hollywood's biggest night to YouTube "gives the Academy more control in engaging with film lovers."
The Academy CEO, Bill Kramer, assures that the Oscars moving to YouTube will result in a "different-looking" ceremony. At the festival's panel titled "The Theatrical Box Office Resurgence! How to Get Audiences' Attention in the Era of Social Media and Online Platforms?", Kramer shared his thoughts about the move, which he sees as a natural progression for the organization.
He emphasized that the Academy is becoming more global, and YouTube offers the best way to reach a worldwide audience of film enthusiasts and aspiring filmmakers. Though the organization remains committed to celebrating theatrical filmmaking, Kramer acknowledged the need to expand their reach to a larger audience. Kramer hinted at the future plans, revealing that the Oscars will move to YouTube in 2029.
The Academy is currently in discussions with YouTube CEO Neal Mohan and his team to create an interactive and engaging experience for viewers. This move is expected to capture a larger global audience, as more people outside the United States watch the Oscars than those within the country.
Written by urgent.news from The A.V. Club's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
