8 in 10 Korean social media users want AI content labels, citing distrust

An overwhelming majority of social media users in South Korea, 85.6%, believe that artificial intelligence-generated content and advertisements should be clearly labeled, according to a survey conducted by Opensurvey. This sentiment underscores a growing unease with content that appears artificial, misleading, or challenging to verify. The survey polled 900 users across YouTube, Instagram, and TikTok platforms, revealing a high degree of support for disclosure measures.

A substantial 54.1% of respondents deemed such labeling "absolutely necessary," with support uniformly strong across all three platforms. YouTube users expressed the highest level of agreement, with 88% advocating for disclosure, followed by Instagram users at 85.3% and TikTok users at 83.3%. Nearly half of the participants, 49.9%, found AI-generated content to feel artificial or awkward.

Additionally, 39% expressed concerns about the factual accuracy of such content, while 33.8% felt deceived when AI use was not disclosed.

The survey results indicate a notable skepticism towards AI-generated content. Only 11.4% of respondents perceived AI content as creative, 10.4% found it interesting, and 9.6% considered it novel. This skepticism extends to advertising as well, suggesting that consumers are wary of content that may not be transparently generated using AI.