Too high beef prices, outdated restaurants and hardly any chicken: McDonald's restaurants need billions in aid
With over 46,000 branches, McDonald's is the world's largest operator of fast-food restaurants. However, many consumers are cutting back on eating out. The US giant's share price has fallen significantly.
McDonald's, the world's largest fast-food restaurant operator with over 46,000 branches, is facing challenges as consumers cut back on eating out due to high energy prices and interest rates. The company's stock price has fallen by over 20% this year, and its customers are feeling the pinch, particularly in the US. Meanwhile, competitor Burger King has seen an 8.5% increase in US sales, and niche chains like Chick-fil-A and Dutch Bros are gaining popularity.
McDonald's is responding by introducing new menu items, including lighter options and energy drinks, in an effort to attract customers.
Written by urgent.news from NZZ Wirtschaft's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
