Walmart won't charge a 'personalized price', CEO says
Walmart CEO John Furner sent a memo to employees and customers Friday saying AI and digital shelf labels won't be used for personalized prices.
In a memo to employees and customers, Walmart CEO John Furner has spoken out against the use of personalized pricing technology. He has emphasized that Walmart will not charge different prices based on a customer's individual information or the time of day. Furner stated that the company's pricing principle has always been Every Day Low Prices (EDLP), meaning low, consistent prices for all customers.
The use of digital shelf labels and the AI-powered shopping assistant, Sparky, are intended to improve the shopping experience and efficiency of Walmart stores, not to set personalized prices. Furner reiterated that Walmart never uses relationships with customers to charge more and will not do so with AI. The company will continue to prioritize trust and responsible use of customer data as technology evolves.
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