This startup added a new job app requirement for interns: handwritten cover letters

Dumb.co, a startup that manufactures specialized flip phones, expressed frustration with the influx of AI-generated cover letters in job applications. Consequently, the company implemented a requirement for handwritten cover letters in their internship applications. One candidate, who received an offer for an internship, mentioned that the personalized nature of the process made them feel as though the hiring team had taken the time to read their application more thoroughly.

Dumb.co, which specializes in flip phones, was seeking interns who were passionate about embracing an "offline" lifestyle. However, the company noted a significant number of cover letters that appeared to have been generated by AI. The hiring team, including Marlee Pelton-Fuentes, the customer success manager, discussed the issue with the CEO, Danny Hogenkamp, and other team members. As a result, the company introduced a unique requirement: applicants would need to submit handwritten cover letters.

During the internship application window, Dumb.co received 900 applications for four internship positions, with approximately 70% of the applicants submitting handwritten letters that addressed their interest in "dumb living," their desire to work for the company, and whether they owned a "dumb" phone. After reviewing the applications and conducting interviews with 60 candidates, the company ultimately hired ten interns.

The process of reading through the handwritten letters took more time than reviewing typed submissions, but the hiring team felt that the more personal and authentic nature of the letters allowed them to gain a deeper understanding of each candidate's personality, work ethic, and enthusiasm for the company's mission. For example, Ian-Karlo Krockel, a marketing intern who was hired, mentioned that he enjoyed writing his cover letter and felt reassured that a real person would read it, rather than it being processed through an automated system.

The company's CEO, Danny Hogenkamp, expressed appreciation for the handwritten letters, as they provided a more personal touch during the interview process. He recalled one candidate's letter being referenced during a second-round interview, making Krockel feel supported and confident about joining the team. Experts predict that as AI continues to influence the hiring process, more companies and job seekers may turn to old-fashioned methods, such as handwritten letters and personal recommendations, to better assess each other's skills, interests, and passions.