The history of Apple Cards ↦
Over at LexOnTech our pal Lex Friedman 1 has the skinny behind the long defunct Apple Cards, a project driven by Steve Jobs himself: In 2011, Mike said, “Steve Jobs was on one of his famous walks after having had a dinner with someone,” and he said to his walking companions from Apple, Mike was later told: “Wouldn’t it be great if I could just right now on my iPhone send [the dinner companion] a…
In 2011, Apple embarked on a project to develop the Apple Cards, a service driven by Steve Jobs himself. According to Mike, Steve had the idea while on a walk after dinner with someone, asking, "Wouldn't it be great if I could just right now on my iPhone send [the dinner companion] a thank you card?" The project was fast-tracked due to its association with Steve Jobs, and it was completed during the final year of his life.
The app was launched and allowed users to create and send electronic thank you cards directly from their iPhones. The Apple Cards project also had a connection to iCards, another card service created by Apple in 2008, which was developed in part by Phil Michaels. The Apple Cards initiative demonstrates the company's ongoing effort to find ways to incorporate card-like functionalities into its products and services.
Written by urgent.news from Six Colors's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
