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‘Selling 50,000 pairs of jeans was insane. Today I see enormous power in making just one thing’

For years, Anat Heifetz designed for international brands from ASOS and Primark to Tommy Hilfiger and Calvin Klein; then she stepped away from mass production to create meticulous pieces in small quantities herself; and how did a pair of glasses lead her to a prestigious art residency in Venice?

‘Selling 50,000 pairs of jeans was insane. Today I see enormous power in making just one thing’

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