Nobody wanted an "AI PC," so Microsoft stopped calling it that
At the Snapdragon 2026 Summit, Microsoft and Qualcomm spokespeople confirmed to Windows Central that they are no longer describing new Microsoft Surface products or other devices as Copilot+ PCs. While Microsoft has remained committed to promoting its Copilot AI assistant, the comments are a tacit admission that customers have not... Read Entire Article
Microsoft's Copilot+ branding for AI PCs has faded from view as manufacturers stop using the term. The AI PC concept was introduced two years ago with 16GB of RAM and NPUs capable of 40 TOPS of compute. Despite the initial buzz, customers apparently didn't seek out AI PCs specifically – they simply bought new Windows laptops with upgraded hardware.
Without the Copilot+ label, it appears AI features are no longer a major selling point. In fact, Microsoft's latest Surface laptops will include 8GB of RAM, falling short of the original AI PC requirements. The shift comes after Dell resurrected the XPS brand without highlighting AI as a key selling point. Microsoft and Qualcomm plan to unveil new high-end Surface laptops with Nvidia next month, emphasizing generative AI capabilities but without the Copilot+ branding.
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