Microsofts new Surface laptops get rid of Copilot+ PC branding
After killing its Copilot mascot Pico, Microsoft is now sunsetting the Copilot+ PC brand.
Microsoft has discontinued the Copilot+ PC branding for its Surface laptops, according to information shared at Qualcomm's Snapdragon Summit 2026. The decision comes after the company observed that none of the Surface laptops launched this year incorporated the Copilot+ PC branding, nor were they slated for future releases. The Copilot+ PC branding was introduced in mid-2024, coinciding with Microsoft's intensified focus on AI.
The term emerged from the company's AI chatbot assistant, Copilot, which was launched the previous November. Microsoft hailed the Copilot+ PCs as "the fastest, most intelligent Windows PCs ever built" and emphasized their significance as the most substantial alteration to the Windows platform in decades. However, it appears that these AI-enhanced Surface laptops may not have enjoyed the anticipated success.
Microsoft has been reevaluating its overall AI strategy recently, retiring the Copilot mascot Mico last month and unveiling a revised version of the Copilot AI assistant today. As competitors like OpenAI, Anthropic, and Google fortify their positions in the AI landscape, Microsoft continues to navigate its unique path in the AI domain, signaling that Copilot+ PCs will not be a part of its future AI initiatives.
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