McDonald’s Is Spending $8.5 Billion. 7 Changes Customers Could See
Changes planned through 2036 are aimed at modernizing McDonald's restaurants.
McDonald’s has announced a $8.5 billion plan to modernize its restaurants and improve the customer experience, with changes set to roll out through 2036. The company has chosen to name this new growth strategy "McDonald's NEXT." Among the anticipated changes, customers may soon interact with an AI ordering system called Archy, which currently handles live orders in English and Spanish.
McDonald’s also plans to introduce ArchIQ, an AI platform for inventory management, staff scheduling and staff workflows, with the majority of U.S. locations expected to adopt ArchIQ by the end of 2027.
In addition to AI technology, McDonald’s is considering expanding its play areas for young visitors, with some locations already featuring upgraded play zones. Menu changes include the return of grilled chicken sandwiches and wraps, aimed at capturing 1.5 percentage points of market share in chicken by 2030. McCafé will also offer a wider range of beverages, including energy drinks, crafted sodas and milk alternatives.
To align with the growing popularity of GLP-1 weight loss drugs, McDonald’s will cater to customers seeking smaller, protein-packed meals.
Lastly, the fast food giant is introducing a new tiered rewards system, MyMcDonald's Rewards, designed to encourage frequent visitors and provide special perks for loyal customers. This program will launch nationwide on July 8, 2021, and will offer faster points earning, early access to new menu items and invitations to events.
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