Management: Das Erfolgsprinzip von Amazon – und was andere Unternehmen davon lernen können
Um die Managementtechniken des Konzerns ranken sich viele Legenden. Ehemalige Führungskräfte verraten exklusiv, wie sie funktionieren und wie sie sich auf andere Firmen übertragen lassen.
Düsseldorf. Within Amazon conference rooms, a cushion labeled "Customer" sits on every chair to remind decision-makers of this perspective. New projects have teams dubbed "Two-Pizza-Teams," limited to members who could be fed by two large American pizzas. During meetings, managers present new ideas using written text, not PowerPoint presentations, and the text cannot exceed six pages.
Many Amazon management principles seem quirky to outsiders, yet founder Jeff Bezos transformed this philosophy into one of the world's most valuable companies in just over 30 years. If Amazon were a country, its $700 billion annual revenue would place it 21st among the largest economies in the world, ahead of Argentina and Sweden.
However, the specific management techniques responsible for Amazon's success and their potential application in other companies remain questions. In their book "The Secret Playbook," three former Amazon executives, Marc Ebel, Georg Hesse, and Amelie Rose, along with 57 other former Amazon managers, identified and verified the 20 most important success techniques.
The Handelsblatt exclusively evaluated their analysis and spoke with additional current and former top managers of the conglomerate. They openly discuss what they can transfer to their next career positions outside Amazon and what they failed at. "The book finally opens the black box of Amazon's management principles," says former Amazon manager Andrea Euenheim.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
This story
This is one outlet's version. Read the fullest account.
