Latin Music Revenue Grows 8.6% to $542M at Mid-Year, Outpacing Overall U.S. Market: RIAA
This marks the genre's 13th consecutive mid-year gain.
The Recording Industry Association of America (RIAA) reported that Latin music revenue in the U.S. grew 8.6% to reach $542.2 million in the first half of 2026, surpassing overall U.S. recorded music market expansion of 6.9%. Latin music has achieved 13 consecutive mid-year growths, comprising 9.1% of total U.S. recorded music revenue, an increase from 8.8% at mid-year 2025.
Streaming platforms drove 96% of Latin music revenue, with paid subscriptions growing 12.4% to $308.4 million, accounting for 56.9% of the genre's total earnings. Physical formats like vinyl experienced significant gains, with revenue more than tripling to $14 million, driven by vinyl sales rising 245.8%. Synchronization revenue more than doubled, up 104.2% to $3.3 million from placements in various media.
RIAA senior vp Rafael Fernandez Jr. attributed Latin music's success to fans' growing connection with the genre, citing high-profile examples such as Bad Bunny's Super Bowl halftime performance and Shakira and Burna Boy's FIFA World Cup hit "Dai Dai," which topped Billboard Global charts.
Written by urgent.news from Billboard's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
