Lady Gaga and Family Mart team up for a Japanese convenience store work video [Video]

Lady Gaga has teamed up with Japanese convenience store chain Family Mart to promote the brand through a work-themed video. As part of Family Mart's strategy to establish itself as a fashionable choice among convenience stores, the pop star appears in a black and white video set to her song "Killah." The video features Gaga dancing and performing her duties as a store employee, wearing futuristic reimagined employee uniforms.

The video, filmed in Los Angeles, aims to attract attention to Family Mart and specifically promote the idea of working at the chain, with the final scene asking viewers, "Famima de hataraku?" or "Do you want to work at Family Mart?"

While Lady Gaga has not been in Japan since January, she has visited Family Marts during her time there. In an interview after filming, she shared that she enjoys traditional Japanese cuisine like sushi and cold soba, but also loves Family Mart's cooked-in-store Famichiki boneless fried chicken. It remains to be seen if this celebrity endorsement video will result in an influx of job applications from people inspired by Gaga's dance moves.

However, it is likely that the video's portrayal of working at Family Mart will have a positive impact on the brand's image and recruitment efforts, as Japanese audiences often interpret celebrity endorsements more flexibly and positively.