Kobe Bryant’s $6M BodyArmor bet became $400M

In 2014, NBA legend Kobe Bryant made a significant investment of $6 million in the sports drink company BodyArmor. At the time, his stake in the company was valued at about 10 percent. This was a bold move, considering the potential for growth in the health drink market. Years later, the value of his investment skyrocketed, reaching approximately $400 million.

This remarkable return on investment came about following Coca-Cola's acquisition of full control of BodyArmor in 2021 for a staggering $5.6 billion. As a result, Kobe Bryant's estate was valued at around $400 million. The basketball icon, who retired from the NBA after the 2015-16 season, had been a board member of BodyArmor before his untimely death in a helicopter crash in 2020.

Bryant's involvement with BodyArmor extended beyond mere investment. He served on the company's board and was actively engaged in the business. He also wrote and co-directed many of the company's advertisements, featuring athletes such as James Harden, Kristaps Porzingis, Mike Trout, and Skylar Diggins-Smith.

In addition to his investment in BodyArmor, Bryant also founded a joint venture investment firm and an award-winning production company. His early vision and confidence proved instrumental in the rapid growth of BodyArmor. Without his guidance, the company may not have reached the level of success it has achieved.

Bryant's net worth during his NBA career was approximately $350 million, making him one of the top earners in the league. However, his wealth continued to grow after he retired from basketball, with his investment in BodyArmor being one of the largest contributors to his current wealth.