Kelce Brothers’ $200M brand hits new milestone with strong revenue growth

Travis Kelce, the Kansas City Chiefs tight end and Super Bowl champion, and his older brother Jason Kelce, have built a successful $200 million brand in the form of Garage Beer. The beer brand recently secured a significant investment from Durational Capital Management, LP. The investment will be utilized for marketing, sales force enhancement, and building relationships with distributors, retailers, and customers.

Travis and Jason Kelce, in a press release, expressed their pride in Garage Beer, stating that it represents their values, love for beer, and the community they've built. They also highlighted their commitment to the brand, emphasizing their uncomplicated approach to beer production and marketing.

Garage Beer CEO Andy Sauer reflected on the investment, stating that the brand aims to make a domestic light beer that resonates with everyone. Over the past year, the brand has seen a more than 400% increase in volume and has become one of the most exciting beer brands in the U.S. Sauer noted that the investment from Durational is a strong endorsement of the brand's achievements and future ambitions.

Garage Beer's revenue in the last year was reported to be between $60 million and $70 million, more than tripling the $20 million it made in 2024. Both Travis and Jason Kelce remain dedicated to the venture, with Jason even featuring in an advertisement for the company, taking a dig at AI centers using clean water for operations.