Japan Municipalities Make Joke of Low Recognition for Tourism PR
Tokyo, Sept. 25 (Jiji Press)--Japanese municipalities are turning their low name recognition into tourism promotion opportunities, using self-deprecating jokes to attract attention. The Akita prefectural government's tourism strategy division launched a campaign from May to July this year to distribute accommodation coupons under a catchy slogan, "Akita Prefecture: Still Unnoticed." The ...
Japanese municipalities are using self-deprecating humor to address their poor name recognition among tourists, according to a report by Jiji Press. The Akita prefectural government, in particular, has launched a campaign from May to July this year to distribute accommodation coupons under the slogan "Akita Prefecture: Still Unnoticed."
Despite its rich tourist attractions, including the UNESCO World Heritage site Shirakami-Sanchi mountain range and the traditional summer event Akita Kanto Festival in August, the northeastern prefecture has struggled with its low name recognition. In June, the number of overnight stays in Akita reached 339,100, marking a 34.4% increase from the previous year and the highest growth rate nationwide. A prefectural government official attributed this positive trend to the success of the campaign.
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