Japan Municipalities Make Joke of Low Recognition for Tourism PR
Tokyo, Sept. 25 (Jiji Press)--Japanese municipalities are turning their low name recognition into tourism promotion opportunities, using self-deprecating jokes to attract attention. The Akita prefectural government's tourism strategy division launched a campaign from May to July this year to distribute accommodation coupons under a catchy slogan, "Akita Prefecture: Still Unnoticed." The ...
We haven't written up this one. Nippon.com News has the full story — the link below goes straight to it.
