How GLP-1 weight-loss drugs are changing fast-food menus
Chipotle, McDonald's and Shake Shack are among the restaurant chains revamping their menus as more consumers go on weight-loss drugs.
Fast-food chains are adapting their menus to cater to customers on GLP-1 weight-loss drugs. McDonald's recently announced a $8.5 billion overhaul to include healthier, high-protein options like grilled chicken sandwiches and wraps. The changes reflect CEO Chris Kempczinski's belief that people on GLP-1s still crave fast food, and the company aims to evolve its menu to meet this consumer demand.
McDonald's USA president Skye Anderson explained that the changes are made to accommodate millions of GLP-1 users and other Americans seeking to increase their protein intake. McDonald's is focusing on keeping current customers satisfied rather than attracting new ones.
Other chains are also updating their menus to support people on GLP-1 drugs. Shake Shack launched the "Good Fit Menu," offering gluten-free, vegetarian, and GLP-1-friendly choices. Most burgers on the list are served in lettuce wraps instead of buns. Chipotle has a dedicated page on its website for options that align with the GLP-1 journey, including low-calorie chicken bowls with lettuce and high-fiber bowls with rice.
Research from the Journal of Marketing Research shows that households with at least one GLP-1 user reduced spending at fast-food chains, coffee shops, and other restaurants by 8% within six months of starting the drugs. David Portalatin, senior vice president at Circana, emphasized the need for a diverse menu catering to this audience.
Written by urgent.news from CBS News's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
