Gucci launches China-made sneakers amid luxury reset
Gucci has started selling luxury sneakers labelled “Made in China” as it seeks to attract middle-class shoppers. The move breaks with the Italian manufacturing tradition that has long shaped the brand’s identity. It also comes as Gucci works to revive sales and protect its luxury position. The new footwear was created under creative director Demna, […]
We haven't written up this one. Daily Times has the full story — the link below goes straight to it.
