Greenwashing: Unternehmen bekommen Übergangsfrist für grüne Richtlinie
Eine neue Regelung soll Verbraucher vor Greenwashing schützen, überfordert aber viele Firmen. Eine unerwartete Gesetzesänderung gibt Unternehmen nun mehr Zeit – aber keine Rechtssicherheit.
Düsseldorf: In an effort to combat greenwashing, the German government has introduced a temporary grace period for companies accused of deceptive marketing practices in the name of environmental friendliness. The initiative, "Zukunftsweine," sold off remaining stocks of their "Klimaretter" wines, six bottles for 30 euros including shipping, using the slogan "Legal just now...
We fire the climate savior cheap." The EU's new Consumer Protection Directive, Empco, set to take effect on September 27, prohibits sustainability claims without clear evidence. Companies and industry associations have been lobbying against the implementation of Empco, arguing that it imposes excessive burdens on businesses to review and modify their websites, product packaging, and social media posts.
The German government has surprised the business community by granting a form of transitional period, allowing legal proceedings against Empco violations until September 27, 2028, under the principle of proportionality.
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