Google Tests Gemini Calling Feature That Talks to Businesses for You

Google is currently testing a new feature called “Call for Me” on Pixel 11 phones, allowing the AI Gemini to make phone calls on behalf of users. This experimental feature can navigate phone menus, wait on hold, and speak with employees to check inventory, reschedule appointments, or book reservations. Instead of forcing users to make and wait on the phone, Gemini dials directly from the user's cellular number, announces it is an AI, and handles the conversation itself.

Users can monitor a live transcript and take over at any time, though sensitive information like credit cards, payments, passwords, or Social Security numbers remain off-limits.

Google describes Gemini as taking over the dialogue using its voice, introducing itself, and navigating automated phone menus. The feature is currently available to users in the US who are at least 18 years old, own a Pixel 11 series device, subscribe to Google’s paid AI tier, and run the Phone by Google public beta. While other tech giants, such as Meta, race to develop similar calling features for their agents, Google’s focus is on reducing administrative friction for users by transferring this task to front-desk staff.

This move could potentially overwhelm some businesses that may start prioritizing interactions from human voices or hang up on synthetic introductions.