Do Japan’s new single-minded convenience store bento show depressing poverty or satisfying focus?
The line between simplicity and inadequacy can be a fine one. Which side do Lawson’s new Ittentoppasugi fall on? 9 times out of 10, there’s an excited spring in our step as we walk through the door of our local Japanese convenience store on the release day for a new bento boxed lunch. As we […]
Lawson has introduced a new single-minded bento series called Ittentoppasugi, which translates to "super single-minded." The concept behind this series is to provide a simple and focused eating experience with only rice and one additional ingredient. While many people are excited about the idea of a straightforward and uncomplicated bento, others view it as a sign of rising prices and the erosion of affordable convenience store food in Japan.
The Ittentoppasugi salmon bento is 260 grams in total weight and features rice, salmon flakes, and a salty type of salmon called bodakko. The salmon is saltier than usual, but still tasty, although the rice-to-salmon ratio leaves the reviewer wanting more. The Ittentoppasugi sausage bento, priced at 397 yen, is heavier, weighing 300 grams, and includes sliced sausage with a teriyaki-style sauce.
This bento is perceived as a more indulgent and enjoyable option compared to the salmon bento. Despite the simplicity of the Ittentoppasugi series, some customers appreciate the affordability and the satisfying focus on one ingredient.
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