DMexco ’26 Briefing: From scaling AI operations to teaching the next generation of ‘bold’ CMOs
DMexco 2026 media partner Digiday hosted two panels that outlined the challenge of AI at scale and the CMO of the future.
DMexco 2026, held in Cologne, Germany, featured discussions on AI adoption and the role of Chief Marketing Officers (CMOs) during the rapid transformation. The conference's media partner, Digiday, hosted two panels that addressed the challenges and opportunities associated with these themes.
The first panel, held on the first morning of the conference, featured Meta's Tino Krause, Gamma's Chief Growth Officer Kristin Fracchia, Taxfix's CMO and Chief Growth Officer Alexander Beresford, and IBM's Design Director Asil Yilmaz. The panelists emphasized the importance of turning AI into a competitive advantage at scale. They discussed the rapid evolution of AI and the need for organization governance, trust, and maintaining a human-centric approach amidst the swift technological advancements.
Written by urgent.news from Digiday's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
