David Beckham takes $51mn dividend as World Cup deals lift earnings
Tournament boosts profits at DRJB Holdings, the former footballer’s brand business company, to record level last year
David Beckham has received a £39m (£51m) dividend from his business empire, DRJB Holdings, which experienced a record year driven by World Cup deals. The former footballer made appearances in around 12 ad campaigns across this summer's tournament in the US, partnering with brands such as Lenovo, McDonald's, and PepsiCo's Lay's. The company's revenues increased by a fifth to $110.5m last year, with pre-tax profits climbing to a record $65.7m, a 46% rise from 2024.
Beckham sold a 55% stake in his businesses to US group Authentic Brands for £200m in 2022, which meant he retained 45% of the total dividend. In addition to special dividends, Beckham received a further $61.6m, making his total payout approximately $51m. The company secured various partnerships, including a multi-year deal with Bank of America, where Beckham became an ambassador for its global sports programme.
Beckham also launched menswear collections for Hugo Boss, eyewear for Safilo, and a limited edition football boot with Adidas. His business ventures have included partnerships with Adidas, Paramount+, and several other companies.
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