Chaim passa o bastão, dividindo o SEB em duas teses
O Grupo SEB deixou de existir – pelo menos da forma como existiu durante décadas, sob o comando do self-made man que o criou, Chaim Zaher. A família Zaher está dividindo o velho SEB em dois negócios com estratégias bastante diferentes – e usando a reorganização para concluir uma sucessão iniciada há mais de uma […] The post Chaim passa o bastão, dividindo o SEB em duas teses appeared first on…
Chaim Zaher has stepped down as the head of SEB, dividing the company into two distinct entities with different strategies. His daughter, Thamila and Thalita, will lead SEB Education, while Chaim will continue to lead the Group A to Z, which includes high-performance education, higher education, teaching systems, and communication.
The formal succession happened over the past two years, but the process began more than a decade ago. Thamila and Thalita will have the autonomy to execute their specific plan of transforming SEB Education into one of the largest global ecosystems of premium basic education. They already manage over 500 schools, 78,000 students, and operations in 42 countries, including brands like Maple Bear, Concept, Pueri Domus, Sphere, Carolina Patrício, and the recently acquired PlayPen.
SEB Education aims to reach 800 schools, more than 50 countries, and 160,000 students by 2030. The growth of SEB Education will be driven by two factors: Maple Bear's franchise model, which allows for faster expansion with less capital, and the expansion of their own brands and acquisitions. SEB Education plans to stay focused on the premium end of the market, with monthly fees ranging from around R$ 4,500 to R$ 15,000, depending on the brand.
Thamila believes that the premium and bilingual education market is growing at double digits, faster than the rest of private education. School fees in Brazil vary from around R$ 4,500 to R$ 15,000 per month, depending on the brand. Thamila expects the market for premium and bilingual education to grow around two digits, outpacing the rest of private education.
SEB Education aims to participate in the M&A process in both Brazil and abroad, though they currently have no partners or new capital in mind. The company intends to expand internationally, with the first schools in the group focusing on the premium end of the market, where monthly fees range from around R$ 4,500 to R$ 15,000. Thamila predicts that the premium and bilingual education market will grow by double digits, faster than the rest of private education.
Written by urgent.news from Brazil Journal's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
