AS Watson achieves 10 percent global health sector growth
Health retailer AS Watson achieved 10 percent growth across its global health division through preventive healthcare services delivered by 3 300 certified pharmacists
On the cusp of World Pharmacists Day, AS Watson reports a 10% increase in global health sector sales, attributing this growth to the expanding interest in preventive healthcare and self-care among consumers. The company operates over 1,770 pharmacies across the globe, supported by more than 3,300 pharmacists and nearly 10,000 health professionals who work together to assist customers in managing their health and wellbeing.
Peter Macnab, International Commercial Director of AS Watson, emphasized the shift in healthcare from reactive treatment to proactive prevention. The company is committed to offering trusted professional advice and innovative "O+O" (Offline plus Online) healthcare solutions to meet the growing demand for products and services that promote overall wellness and healthier lifestyles.
To gain insights into evolving customer health behaviours, AS Watson conducted its Global Health Research, involving over 11,000 respondents across 10 markets in Europe and Asia. The survey revealed that health concerns are the primary driver (43%) for adopting health products, followed by professional advice from healthcare experts (41%) and recommendations from family and friends (32%).
Customers are also adopting a hybrid approach to product research, combining online research (82%), consultations with health professionals (49%), and in-store product discovery (44%).
When purchasing health products, customers weigh various factors, including price and promotion (56%), brand trust (48%), and product benefits (45%). These findings underscore the crucial role pharmacists play in preventive healthcare, empowering customers to make informed health decisions through expert guidance and trusted professional advice.
Peter Macnab concluded that the future of healthcare is increasingly preventive, personalized, and accessible. AS Watson is actively building a healthcare ecosystem that combines expert expertise, personalized care, and innovative "O+O" solutions to help people take charge of their health with confidence. The company's ambition is to make preventive healthcare more accessible and relevant to every customer, fostering healthier lives and communities worldwide.
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