A Prophetic Classic About the Dangers of Tech is Back in Print

Paulina Borsook's book Cyberselfish, published in 2000, warned of the peculiar and often anti-government mindset that was emerging within the tech industry. Originally, the book did not sell well and was out of print by the early 2000s. However, in 2025, a new wave of interest in the book began to emerge.

An article posted by Jonathan Sandhu on his LinkedIn page inspired others to take notice of the book's prophetic insights. Sandhu's post was shared widely and eventually led to David Sierra creating a PDF version of the book for those who couldn't afford the high prices it had commanded in recent years. Giovanni Lostumbo, who had also noticed the renewed interest, reached out to Paulina Borsook and helped connect her with Gil Duran, who was working on a related book about the tech industry.

Together, Borsook, Sierra, and Duran worked to revive Cyberselfish's reputation. Wired magazine even published a feature article questioning the behavior of the tech industry's leaders, which further brought attention to the book. As a result, Cyberselfish began to resurface, and its prices skyrocketed. The book's original publishing company, Public Affairs, had long since gone out of business, but the publication had been bought by Hachette, allowing for a new reissue.

In summary, Paulina Borsook's prescient look at the tech industry's culture in Cyberselfish has finally found its audience in the 2025, thanks to the efforts of several individuals who recognized the book's importance and took action to make it available again.