40 Brands, Govt Institutions Recognised at Consumers Value Awards

The 5th edition of the Consumers Value Awards (CVA) took place in Lagos on September 23, 2026, marking a shift towards placing consumer and citizen voice at the forefront of discussions surrounding value, trust, and accountability. Organized by BrandXchange, an initiative dedicated to consumer-focused brand and reputation platforms, the awards recognized 40 brands and government institutions for their contributions to delivering value.

A notable feature of this year's event was the Citizens Scorecard, a tool allowing citizens to evaluate government institutions based on their service delivery, responsiveness, and public impact. Among the recipients, Lagos State Printing Corporation scored 81.1 percent for excellence in service delivery; LAWMA received 46.9 percent for outstanding public service impact; NCC achieved 54.8 percent for its outstanding MDA/public service impact; FCCPC got 38.2 percent for being the citizen-centric MDA of the year; and NAFDAC was awarded the Most Trusted Public Institution.

The CVA's evolution over five years has underscored the significance of platforms that enable consumers and citizens to voice their perceptions and engage with organisations earning their confidence. Over 38,000 votes and engagements have been recorded, with more than 500 brands nominated during this period. The 2026 theme, "Beyond Satisfaction: Redefining Consumer Value in a New Economy," underscored the importance of trust, empathy, accessibility, and sustainability in defining consumer value.

Lagos State Governor, Babajide Olusola Sanwo-Olu, emphasized that customer satisfaction alone is insufficient, stressing the need for trust, empathy, accessibility, and sustainability. The NCC also endorsed the CVA, receiving the Outstanding MDA/Public Service Impact Award based on the Citizens Scorecard, while NAFDAC highlighted that consumer value is intertwined with safety, quality, and efficacy.

Akin Adewakun was honored with the Sola Salako Ajulo Award for Consumer Reporting Journalism, recognizing journalism that bolsters consumer awareness and strengthens consumer voices in the marketplace.