Why Sephora released a beauty set exclusively on TikTok Shop
TikTok Shop’s combination of eyeball-sucking entertainment and frictionless shopping have made it a legitimate competitor to beauty giants like the LVMH-owned Sephora.
Sephora has introduced a special beauty set exclusively on its TikTok Shop, offering shoppers a head start on holiday purchases. The 12-piece set, priced at $265, provides the equivalent value of $327, but it's available only through Sephora's newly launched TikTok Shop. The product page redirects customers to the TikTok platform, where TikTok Shop sales have reportedly reached nearly 2,300 items since its launch.
The exclusive set is exclusively offered by POV Beauty, co-founded by influencer Mikayla Nogueira, who streamed a live shopping session alongside the product's debut.
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