What building Bangladesh’s agency actually looks like from the inside – Part 1
There’s a specific kind of meeting I used to dread in the early years of building Ngital. You’ve prepared everything. You’ve built the presentation carefully. You’ve researched the client’s industry. You walk in, and within the first 10 minutes, you realise the person across the table has already decided what they want, and what they […] The post What building Bangladesh’s agency actually looks…
Early years of building Ngital, a digital marketing agency in Bangladesh, were filled with meetings where clients had predetermined ideas, often focused on vanity metrics like Facebook likes or a competitor's page looking worse. This was a structural issue within the Bangladeshi digital marketing industry, where agencies were primarily selling activity rather than results.
The client's budget was often allocated without a clear evaluation framework for results. The founder eventually decided to build an agency that treated digital marketing as a business function rather than a creative production service. The first version of the company started with the founder and a few trusted freelancers, facing the challenge of finding clients with no established track record.
The founder initially took on work at lower prices and positioned the company beyond its capabilities, but this led to exhaustion and limited time for strategic thinking. The founder's personal investment in outcomes saved the early period, but it wasn't a sustainable long-term operating mode.
Written by urgent.news from e27's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
