Wall Street greeted McDonald's new strategic plan with the horrified look of a vegetarian facing a Big Mac.
To boost its growth, the king of the hamburger is counting on chicken, a protein less affected by price increases than beef and which is enjoying global success, explains Isabelle Chaperon, a columnist in the Economics department of Le Monde, before noting that franchisees will have to provide most of the financial effort.
We haven't written up this one. Le Monde Economie has the full story — the link below goes straight to it.
