Unrivaled Lands Its Biggest Apparel Deal Yet As League Hits $650 Million Valuation

Unrivaled, a women's 3-on-3 basketball league, has announced a multi-year partnership with adidas, making it its official uniform and performance apparel provider. The deal was announced on September 23 and will begin with the 2027 season. adidas will supply on-court uniforms, performance gear for players, and apparel for the league's youth camps and community programs.

This partnership comes shortly after Unrivaled's successful $100 million Series C round of funding, led by Ten Pillars Sports Fund, which valued the league at $650 million, more than double its previous $340 million valuation. Major investors, including Carmelo Anthony, Geno Auriemma, Trae Young, and Alex Morgan, contributed to the latest round.

Player ownership has been a key aspect of Unrivaled since its inception, with WNBA stars Breanna Stewart and Napheesa Collier founding the league along with Alex Bazzell. The player-owned equity now represents about 30% of the company, valued at nearly $200 million.

Candace Parker, a former WNBA player and current adidas executive, will serve as the league's president of adidas Women's Basketball. Parker expressed excitement about the collaboration, stating that adidas will bring elite performance innovation to Unrivaled athletes while continuing to invest in the future of women's basketball. Bazzell, Unrivaled's CEO, echoed the sentiment, noting that adidas shares their vision and commitment to the league's development.

In addition to uniforms, the partnership will see adidas expand Unrivaled's officially licensed merchandise, including authentic jerseys, performance apparel, and lifestyle collections. The league's third season will air on TNT Sports starting in January 2027, with early footage featuring players like Chelsea Gray, Aliyah Boston, and Kahleah Copper wearing partnership apparel during pre-game tunnel walks.