Tourismus: Was der Umbau der Tui Airline für Fluggäste bedeutet
Der Netzplan für den nächsten Sommer zeigt erstmals, was der Reisekonzern mit den eigenen Fluggesellschaften vorhat. Er enthält Strecken, die auch für Nichtkunden von Tui interessant sind.
Tui Airline, a group of national airlines previously operating independently, is undergoing a strategic reorganization under the name Tui Airline. The aim is to capitalize on unused synergies and make the airlines profitable. Currently, Tui earns no profit from its 130 aircraft, which primarily transport customers to lucrative hotel and cruise ship destinations. To achieve profitability, the company plans to shift its focus and control over its flight network.
Peter Glade, Chief Commercial Officer of Tui Airline, explained that the new strategy involves "commercializing" the flight operations. The goal is to generate more value from existing assets without detracting from Tui's core business. This project is set to last three years. According to Glade, the first test run will take place next summer.
One-third of the current flight plan has been revised, with the network being streamlined by discontinuing flights from Liège, Luton, and Dublin, and increasing the frequency of flights on profitable routes.
New destinations have been added, such as twice-weekly flights from Düsseldorf to Curaçao using a long-haul jet from Tuifly Netherlands. Additionally, Tui Airlines will offer new short and medium-haul connections within Germany, including flights to Malaga, Ljubljana, Naples, Olbia, and Venice. This shift in strategy makes Tui Airlines resemble a conventional airline, offering flights to markets typically served by travel agencies.
In Germany, half of the previous routes have been reworked, including flight times and capacity adjustments.
The reorganization aims to strike a balance between catering to Tui's own travel agency and serving other customers. Glade acknowledged that there are still challenges ahead, such as improving brand recognition in the single-point sales market, particularly in the United Kingdom. Additionally, Tui is working on a solution to manage prices for single-seat sales, which differs from those of a commercial airline.
The ultimate challenge is finding the right balance between Tui's travel agency needs and those of external customers, without becoming another low-cost carrier competing in the European market.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
