Top marks to Athlos for reimagining athletics and creating that elusive vibe
Generating atmosphere at live sport is no easy feat – and it might not be the one that everyone wants – but Athlos succeeded, writes Ed Warner. Perri Shakes-Drayton was there for it. Luke Littler might stay away because of it. Millwall and West Ham fans create it organically. The average county cricket fan at [...]
Ed Warner of the BBC reports on the success of Athlos LDN26, a women-only athletics event held in a stadium in north London. The unique atmosphere created by the event, aimed at Gen Z audience, was described as "vibrant, dazzling, and excitable." Former hurdler Perri Shakes-Drayton, now 37, was praised for her role in creating the desired vibe.
Despite the lengthy and intense broadcast, the event's creator, Alexis Ohanian, hopes to monetize the audience and attract investors. Traditional sports like football and darts, which have their own distinctive vibes, face the risk of losing their edge when corporate elements are introduced. The article concludes that vibes, especially in sports, are deeply rooted and should be preserved to maintain the authenticity and excitement of the sport.
Written by urgent.news from City AM's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
