The Shift from Display Ads to Affiliate Revenue in Sports Media
For most of the 2010s, sports websites made money in the same way as everyone else online. They put banners on the page, sold ad space, and got paid when people saw the ads. If there was traffic, the bills got paid. What readers did after they got to the page didn't matter.
We haven't written up this one. MercoPress has the full story — the link below goes straight to it.