The reality Meta is pitching is one where we're not always relying on our iPhones
At the Meta Connect developers conference, the company unveiled new VR and AI products it hopes will challenge Apple's phone dominance.
Meta's virtual reality (VR) glasses are set to hit store shelves next spring, marking a significant shift in the company's approach to technology. The lightweight and affordable glasses, weighing in at just 100 grams and priced at $1,300, represent a stark contrast to Apple's cumbersome and expensive Vision Pro headset, which comes in at a whopping 600 grams and costs $3,700.
While Peter Kafka, a tech journalist, found the Meta VR Glasses to be a welcome improvement over the Apple Vision Pro, he struggled to identify compelling reasons to use them regularly. Meanwhile, Meta has also unveiled its AI glasses, which will be integrated with the Muse personal AI agent, and introduced new entertainment partnerships with Disney.
The goal for Meta is to wean users off their iPhones and into an immersive world of Meta-exclusive experiences, including the VR glasses, Muse, Instagram, Facebook, and WhatsApp. However, this ambitious vision faces the same challenge as the Apple Vision Pro: convincing users and developers of the product's utility. Despite the hurdles, Meta is betting big on this new reality, having already sunk $80 billion into VR research and development. For now, the rectangular device you're reading this on remains a reliable option.
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