OWOW Venture Studio lands €2.65M to build B2B startups for traditional industries

Eindhoven-based OWOW Venture Studio has secured €2.65 million from a group of eight family offices and angel investors to support the development and growth of early-stage B2B startups, primarily within the manufacturing and original equipment manufacturing (OEM) sectors. The funding will be utilized over the next few years, with individual investments ranging from €100,000 to €250,000 per startup.

The studio aims to add at least three new ventures to its portfolio annually over the following three years. OWOW will invest in both internally conceived ideas and startups founded by external entrepreneurs seeking capital and assistance to expand their businesses. The amount allocated to each venture will be contingent on its current stage and potential for commercial success.

The company targets B2B startups operating in traditional industries, such as manufacturing, OEMs, and construction, with a particular emphasis on software-as-a-service (SaaS) and AI applications, including those that integrate physical AI systems. OWOW's venture studio approach combines financial investment with product development, market validation, and access to the company's AI specialists, software developers, designers, and its extensive client base and business network.

Founders Robin Dohmen and Pieter-Jan Pieters stressed the importance of finding launch customers themselves for every venture they build or invest in. Should they fail to do so, OWOW will not proceed with the investment. The studio's inaugural investments include Eindhoven-based Synthgen, a firm that generates synthetic data for training AI models utilized in robots and machines, and Caddy Clubhouse, a British platform that connects golfers with caddies.

OWOW Venture Studio, founded in late 2025, initially sought €2 million for its initial funding round but later increased this target to €2.65 million due to investor interest. The studio's leadership comprises Robin Dohmen, along with core team members Kees van Nunen (Head of Ventures) and Vincent van Deursen (Head of Product). Additional specialists are engaged on a project-by-project basis, and the studio also maintains an advisory board featuring members from the venture capital industry.