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OpenAI Tests Sponsored Agents in ChatGPT Ads, Opening Brand Chats From Ads

OpenAI is testing Sponsored Agents , a ChatGPT advertising format that lets users open a dedicated conversation with a brand after clicking an ad.

  • OpenAI testing Sponsored Agents in ChatGPT ads.
  • Allows users to open brand-specific conversations.
  • Currently available to select advertisers in multiple countries.

Running a Jev-Style Decision Model on One TPU v6e: What Fits, What It Costs, and What Changes From a GPU

This article provides a step by step guide to running a Jev-style decision model on one Google Cloud TPU v6e chip with Gemma 4 and vLLM, and compares it with the same read on one NVIDIA L4 GPU.

  • Jev-style decision model runs on Google Cloud TPU v6e using Gemma 4 and vLLM
  • TPU serves 12B models in E2B, E4B, and 12B configurations in bf16 precision
  • GPU can handle same models in bf16 precision, but 26B-A4B and 31B exceed TPU memory

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