Microsoft Could Make Gamers Watch Ads to Keep Playing

Microsoft has filed a patent for a system that could pause PC and Xbox games, display advertisements to players, and issue credits to resume gameplay. This design could limit playtime, requiring gamers to watch ads to regain access. The patent also suggests the possibility of limiting playtime and necessitating ad-watching for more time.

The system could identify key moments in a game, such as after a boss fight or cutscene, and display ads at these points. Players could earn credits through ad-watching, potentially covering their time lost. This concept could also apply to streamed games, broadening its potential reach. However, it's important to note that this is merely a patent, not an announced Xbox feature.

Microsoft has not confirmed the implementation of this system in Xbox games, Game Pass, or Windows gaming. Sony, meanwhile, has also filed patents related to advertising and content during game loading or wait times, but there's no indication that it plans to implement the specific ad-credit system described in Microsoft's patent.