Meta seeks new hardware foothold with Muse AI device
AgenciesMark Zuckerberg took repeated digs at Apple during Meta’s annual event, only to borrow a page from Steve Jobs’ playbook for a surprise reveal: a pocket-watch-sized device t...
Meta, the social media giant, unveiled a new hardware device called Muse Charm during its annual conference, aiming to establish a foothold in the hardware market. The pocket-watch-sized device carries Meta's AI agent, Muse, allowing users to access the AI directly from the charm, bypassing AI apps on smartphones. Mark Zuckerberg, Meta's CEO, emphasized that personal superintelligence would be the company's next big breakthrough, surpassing the metaverse, which the company had previously championed.
The Muse Charm is expected to be available on Meta's smart glasses lineup soon. Muse has seen a surge in popularity, with millions of downloads shortly after its launch, following the AI boom sparked by ChatGPT in November 2022. Investors have favored Muse's potential to automate tasks, leading to a rise in shares of partner companies.
The device could appeal to younger consumers, such as Gen Z, who treat AI assistants as companions or brainstorming partners, interacting with technology through voice notes, short videos, and AI chatbots.
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