Kerala’s Muthoot Fincorp bags Team India’s title sponsorship rights
Muthoot Fincorp has acquired the title sponsorship rights for Indian cricket for the next two home seasons. The sponsorship, understood to be branded as ‘Blue Muthoot’, was negotiated at a base price of Rs48.5 million per match. However, sources suggest the final value could be lower than the base price. The exact figure is expected to be confirmed when the BCCI formally announces the agreement,…
Muthoot Finance Limited has secured the title sponsorship rights for Indian cricket until 2028, as reported by Yahoo Sports. The agreement covers around 35 home internationals, including 10 Tests, 12 ODIs, and 13 T20Is. The deal begins with a three-match ODI series against the West Indies and will extend through the BCCI's new commercial cycle, which runs until March 2028.
This sponsorship joins a growing list of bilateral cricket sponsors for India, which already includes Campa, SBI Life, and ChatGPT. The sponsorship will cover Team India's home tours against West Indies, Sri Lanka, and Zimbabwe.
Brief written by urgent.news from Yahoo Sports's own syndicated text. Machine-written — may contain errors; check the original before relying on it.
