Kerala’s Muthoot Fincorp bags Team India’s title sponsorship rights
Muthoot Fincorp has acquired the title sponsorship rights for Indian cricket for the next two home seasons. The sponsorship, understood to be branded as ‘Blue Muthoot’, was negotiated at a base price of Rs48.5 million per match. However, sources suggest the final value could be lower than the base price. The exact figure is expected to be confirmed when the BCCI formally announces the agreement,…
Kerala-based Muthoot Fincorp has secured the title sponsorship rights for Indian cricket for the next two home seasons. The sponsorship, branded as 'Blue Muthoot', is valued at Rs48.5 million per match, though the final amount may be lower. The exact figure will be confirmed following the BCCI's formal announcement. Team India's new advertising campaign features Rohit Sharma and Virat Kohli, with the duo set to participate in the upcoming India vs West Indies ODI series.
The partnership will cover approximately 35 home internationals, including 10 Tests, 12 ODIs, and 13 T20Is, and will run until March 31, 2028. The agreement, which is expected to begin with the West Indies ODI series on September 27 in Thiruvananthapuram, Kerala, marks a significant departure from the previous title sponsor, IDFC First Bank, which paid INR 4.2 crore per match.
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