Kalshi draws backlash after a creator accuses it of ripping off his video — and changing his race
Kalshi said it has curtailed its use of AI ads and is reviewing its relationship with an agency that made the controversial video.
The AI-driven ad firm Kalshi has sparked backlash after a creator alleged the company copied one of his videos for promotional use, altering his race in the process. Elliot Choy, the creator in question, posted side-by-side images demonstrating the striking resemblance between his own video and the ad, which depicted him moving into his New York apartment.
In the ad, Choy's image was replaced with that of a white man. Kalshi responded by stating that the ad was produced four months prior by an agency and that the company no longer utilizes AI-generated content featuring people. They are currently reviewing their partnership with the agency involved. This incident highlights the growing concerns surrounding the ethical use of AI in advertising.
While AI offers cost savings and hyper-personalization benefits, it also raises issues of consent and originality. The controversy is not unique to Kalshi; another creator, Pushpek Sidhu, also reported a similar experience earlier this year. Industry insiders suggest that the pressure to create hyper-personalized ads and the potential cost savings through AI adoption can lead companies to cross ethical boundaries.
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