Internal docs show how David Ellison wants Paramount+ to transform as his WBD mega-deal draws near
Paramount's streaming initiatives list shows how its streamer is improving ahead of the WBD deal that would bring it closer to HBO Max.
David Ellison, the CEO of Paramount Skydance, has made streaming and technology a top priority for his company. As Paramount prepares to merge with Warner Bros. Discovery (WBD) for $110 billion, the streaming platform is focused on launching new features to drive engagement and increase revenue. An internal streaming initiatives list shows the projects Paramount is working on, including a free tier, micro dramas, and new interactive ad formats.
The streaming team is also prioritizing short vertical video and more video podcast segments to grow engagement on mobile and during the day. CEO Ellison has been implementing tech-driven changes by hiring executives from companies like Google and Meta. Analysts believe that these changes are logical, as they aim to boost engagement and monetization, two key goals for Paramount's business.
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