Insurance sales in India about to leave a big footprint
The insurance sales landscape in India is undergoing a significant transformation, with the Insurance Regulatory and Development Authority of India (IRDAI) proposing several stringent measures. For the first time in the history of the sector, IRDAI is considering clawing back commissions from insurers in cases of mis-selling. To ensure individual sales staff accountability, the regulator aims to tag their identity to policies sold, making it easier to track sales practices.
IRDAI also plans to place information on mis-selling incidents in the public domain, enhancing transparency. The regulator has suggested banning incentives tied to insurance sales volumes or rewards for bank and NBFC employees involved in sales. Moreover, the proposals aim to shift the industry towards rewarding salespeople for right sales and right behavior, with servicing and customer persistence becoming integral components of distribution economics.
IRDAI has highlighted that high distribution costs may be contributing to poor policy persistency and higher policy costs, further fueling the need for these changes.
Written by urgent.news from The Economic Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
