Incheon's Baedari Secondhand Bookstore Alley bridges history, welcomes the world

Incheon's Baedari Secondhand Bookstore Alley, a hub of literary culture, bridges the past and present while embracing a global audience. The story began in the aftermath of the Korean War, as generations of booksellers passed on their passion for used books. Now, nearly seven decades later, one such family business, Najeun Munteok, stands at the forefront of this tradition.

Established by Incheon native Kim Ji-da, the store has recently celebrated its second anniversary. Operating among seven other English-language bookstores in the alley, Najeun Munteok has carved out a unique space for itself. Kim, formerly an English teacher and reading club organizer, now goes by her French name, Sophie.

The bookstore is named Najeun Munteok, which translates to "low threshold," symbolizing accessibility and an inclusive community atmosphere. Kim emphasizes that her initial motivation was not financial gain, but rather a deep appreciation for the love for books shared by local booksellers. She finds immense joy in connecting with readers, both young and old, through the shared experience of reading and discussing books.

While the English book market poses certain challenges for Korean readers, Kim remains undeterred. Her store offers a diverse selection of titles for all ages, fostering a love for literature among the Incheon community and welcoming visitors from around the world. Kim's dedication to her craft and her commitment to promoting the power of books has made Najeun Munteok an integral part of Baedari Secondhand Bookstore Alley's enduring legacy.