How marketers are innovating in the age of intelligence
As artificial intelligence reshapes how businesses work, marketers are rethinking the tools, habits and workflows that drive innovation. But as with past technological shifts, adopting new tools often means navigating uncertainty before their value becomes clear. “Early in my career, I worked with companies building websites when Netscape was new, e-commerce was unproven and the […]
Artificial intelligence is transforming the way companies operate, forcing marketers to rethink their strategies, habits, and workflows. However, as with previous technological advancements, implementing new tools often involves uncertainty until their benefits become evident. Anthony Pappas, Chief Marketing Officer at DXC Technology, recalls his early experiences with emerging technologies.
"When Netscape was new, e-commerce was unproven, and the internet felt like the Wild West, I worked with companies building websites. I remember people saying, 'I'm never going to put my credit card on the internet.' It sounds funny now, but I hear echoes of that fear when people talk about AI." In this interview, Pappas shares his insights on integrating AI into their operations, embracing uncertainty, and striking a balance between technology and human expertise.
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