Globe boosts AI, digital infrastructure to help Philippine businesses in ASEAN integration

Manila, Philippines — Globe Telecom is bolstering its digital and artificial intelligence (AI) offerings as it prepares to aid Philippine businesses in seizing growth prospects across Southeast Asia, driven by the nation's commitment to deeper digital integration. The expansion aligns with ongoing negotiations for the ASEAN Digital Economy Framework Agreement (DEFA), finalized in May 2026, which aims to streamline cross-border digital trade, data flows, electronic payments, cybersecurity measures, and the incorporation of emerging technologies throughout the region.

During the first half of 2026, Globe incurred capital expenditures totaling P26.3 billion, with roughly 91% of the funds directed towards data-related projects focused on expanding network capacity and elevating service quality. The company also reported record Corporate Data revenues of P11 billion for the period, a 15% increase from the previous year, propelled by persistent demand for connectivity, information and communications technology (ICT), and digital solutions from enterprise customers.

Globe's CEO, Carl Cruz, highlighted that a more interconnected ASEAN would present a larger market for Philippine businesses. To facilitate this, Globe intends to provide the requisite connectivity and digital capabilities for Philippine enterprises seeking to expand their presence in regional markets, as well as supporting foreign firms establishing and scaling operations within the Philippines. To meet these demands, Globe is enhancing its enterprise offerings in connectivity, cloud services, cybersecurity, data, and AI.

A significant portion of Globe's operations now involves AI, with over 260 AI use cases currently under implementation or development across the organization. These applications target areas such as customer experience, network management, and the creation of novel products and services. Globe is also modernizing its transport network, augmenting fiber infrastructure, and bolstering network resiliency to accommodate the escalating demand from AI applications, cloud platforms, and interconnected devices.

These investments are designed to empower enterprises to leverage AI and other emerging technologies, thereby enhancing operations, refining customer service, and fostering the development of new products as businesses increasingly engage in the region's digital economy.