Fusion rice cakes bring new energy to traditional markets
A few days before the Chuseok holiday, a long line of customers stretched past three neighboring stores outside Pungnyeon Tteok, a rice cake shop in Incheon’s Bupyeong Traditional Market earlier this week. They were not waiting for “songpyeon,” the traditional rice cake associated with Chuseok, but for “pizza seolgi,” a fusion rice cake topped with tomato sauce, cheese and pepperoni slices on a…
As Chuseok approached, a long queue formed outside Pungnyeon Tteok, a rice cake shop in Incheon’s Bupyeong Traditional Market. The customers were not seeking the customary "songpyeon" but rather a novel treat: "pizza seolgi," a fusion rice cake featuring tomato sauce, cheese, and pepperoni slices atop steamed white rice cake.
Owner Hwang Seong-un, 50, has been serving pizza seolgi for approximately two months, attracting an average of 1,000 visitors each day. However, the shop’s supply ran out by 5:40 p.m. on the day in question, leading to the announcement of its closure.
Traditional-market rice cake shops have been experiencing a surge in activity as people flock to try innovative rice cake flavors, particularly among the younger generation. The rise of these unique varieties has spurred the emergence of new slang terms in social media discussions.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- Fusion rice cakes bring new energy to traditional markets koreatimes.co.kr
