Fusion rice cakes bring new energy to traditional markets
A few days before the Chuseok holiday, a long line of customers stretched past three neighboring stores outside Pungnyeon Tteok, a rice cake shop in Incheon’s Bupyeong Traditional Market earlier this week. They were not waiting for “songpyeon,” the traditional rice cake associated with Chuseok, but for “pizza seolgi,” a fusion rice cake topped with tomato sauce, cheese and pepperoni slices on a…
The Korea Times reports that unusual fusion rice cakes, such as pizza seolgi, are bringing new energy to traditional markets in Incheon’s Bupyeong Traditional Market ahead of the Chuseok holiday. Customers are lining up outside rice cake shops, with a popular example being pizza seolgi topped with tomato sauce, cheese, and pepperoni slices.
The shop owner, Hwang Seong-un, has seen an average of around 1,000 people visiting daily, with ingredients selling out quickly. The emergence of these new rice cake varieties on social media has contributed to their popularity, particularly among people in their 20s and 30s.
Brief written by urgent.news from The Korea Times's own syndicated text. Machine-written — may contain errors; check the original before relying on it.
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- Fusion rice cakes bring new energy to traditional markets koreatimes.co.kr
