Fewer Indians plan to raise festive budgets in 2026, but high spenders grow: Survey
A recent survey shows a decrease in the number of Indians looking to boost their festive budgets for 2026. While the willingness to spend over Rs 10,000 remains unchanged, the high-ticket segment increased marginally. Purchasing confidence is notably higher among Android users compared to iOS users this year. Consumers in tier-2 cities are leading the mid-budget spending category, reflecting…
New Delhi: The InMobi Advertising annual survey reveals that fewer Indians intend to boost their festive budgets in 2026, despite an increase in high-spending consumers. The percentage of individuals willing to spend over Rs 50,000 for the upcoming festive season has risen by 2 percentage points. However, the total number of consumers looking to elevate their budget has declined.
An estimated 60% of shoppers plan to make purchases one month prior to the festivals, with 29% intending to buy within a week of the start. Eighty-seven percent of Indian consumers have raised their festive shopping budgets compared to last year's 83%.
Interestingly, millennials are more inclined towards AI for shopping decisions than Gen Z, even though AI-assisted brand discovery and decision-making are gaining popularity across all age groups. Millennials are also more enthusiastic about AI-based recommendations for festive looks and products, showing a 10 percentage point advantage over Gen Z in this regard.
Written by urgent.news from The Economic Times - Economy's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
